Head of Marketing

<p>This is a rare opportunity to step into the most senior marketing role at a genuinely impressive scale-up, a business that punches well above its weight, serving 65% of the FTSE on one of its products and counting some of the world's largest multinationals as its customers. This VC backed business is at an exciting inflection point, and marketing is central to getting them there. </p> <p>Having scaled rapidly on the strength of an exceptional tax/ financial services product and a loyal enterprise client base, the business is now ready to invest in serious marketing leadership. With a talented, highly driven junior team already in place and a marketing strategy to own from day one, this is a hands-on leadership role with real autonomy, direct access to the C-suite, and the chance to shape how a category-leading platform is positioned globally. </p> <p> </p> <p><strong>The Role </strong></p> <p>Reporting into the Chief Revenue Officer, you'll take full ownership of the marketing function, setting strategy, leading a small but growing team, and ensuring marketing is tightly aligned to revenue, product, and commercial outcomes. This is an operator as much as a strategist: you'll be expected to build and deliver, not just direct. </p> <p>Product marketing sits at the heart of the brief. The business has a genuinely complex and powerful platform, and the opportunity is to translate that capability into clear, compelling narratives that resonate with enterprise buyers, partners, and the market at large. <br>  </p> <p><strong>What You'll Be Doing </strong></p> <p><strong>Marketing strategy & leadership </strong></p> <ul> <li> <p>Own and execute the end-to-end marketing strategy, aligned to company growth objectives and revenue targets </p> </ul> <ul> <li> <p>Act as the senior marketing voice in the business, partnering closely with the CRO and leadership team </p> </ul> <ul> <li> <p>Lead and develop a small, high-performing team — setting priorities, KPIs and development plans </p> </ul> <ul> <li> <p>Manage the marketing budget with a strong focus on ROI </p> </ul> <p><br> <strong>Product marketing </strong></p> <ul> <li> <p>Own positioning, messaging and value propositions across all solutions and markets </p> </ul> <ul> <li> <p>Translate complex product and regulatory capability into clear, commercially compelling narratives </p> </ul> <ul> <li> <p>Lead go-to-market planning for new products, features and regulatory initiatives </p> </ul> <ul> <li> <p>Develop core product marketing assets including messaging frameworks, sales enablement materials, use cases and proof points </p> </ul> <ul> <li> <p>Work closely with Product and Sales to ensure alignment between roadmap, market needs and commercial messaging </p> </ul> <p><br> <strong>Revenue & GTM enablement </strong></p> <ul> <li> <p>Partner with Sales and Partnerships to support pipeline growth, deal progression and win rates </p> </ul> <ul> <li> <p>Deliver high-quality, sales-ready assets that support enterprise and partner-led sales cycles </p> </ul> <ul> <li> <p>Support vertical and regional GTM strategies with targeted campaigns and positioning </p> </ul> <ul> <li> <p>Enable consistent, confident storytelling across Sales, Partnerships and Customer Success </p> </ul> <p><br> <strong>Brand, content & demand </strong></p> <ul> <li> <p>Own brand positioning and ensure consistency across all touchpoints </p> </ul> <ul> <li> <p>Oversee content strategy across digital, events, PR, thought leadership and campaigns </p> </ul> <ul> <li> <p>Track performance and continuously optimise marketing activity based on data and insight </p> </ul> <p><br> <br> <strong>Who We're Looking For </strong></p> <p>You're a senior B2B marketer with a strong product marketing background, someone who knows how to turn a complex platform into a story that sells. You'll be comfortable owning strategy and rolling up your sleeves, and you'll bring the kind of commercial clarity that makes marketing feel like a growth function rather than a support one. </p> <p>You don't need to come from tax or financial services, what matters far more is your ability to get under the skin of a technical product, understand the buyer, and build the kind of positioning and content that moves enterprise deals forward. You'll be equally at ease managing a junior team as you are presenting to the C-suite, and you'll thrive in an environment that offers genuine autonomy and expects you to use it. </p> <p>Experience in B2B SaaS or complex enterprise software is essential, as is a track record of owning GTM strategy and product messaging end to end. Experience in fast-growth or scale-up environments, and familiarity with partner-led or enterprise sales cycles, would be a strong advantage. </p> <p> </p> <p><strong>Location & Workplace Policy</strong> </p> <ul> <li> <p>Central London </p> </ul> <ul> <li> <p>Hybrid working </p> </ul> <p> </p> <p><strong>Salary & Benefits </strong></p> <ul> <li> <p>£80,000 - £90,000 per annum </p> </ul> <ul> <li> <p>Generous holiday allowance plus ‘finish early’ allowance, life and health insurance, flexi benefits, free gym membership, flexible and hybrid working, enhanced leaves </p> </ul> <p> </p> <p>If you would like a confidential chat about this role or your next career move, then please send your CV to <a href="mailto:jodie.clayton@majorplayers.co.uk" target="_blank">jodie.clayton@majorplayers.co.uk</a> or connect via LinkedIn: <a href="https://www.linkedin.com/in/jodieclayton/" target="_blank">Jodie Clayton</a> </p> <p>Major Players are the UK’s leading digital, marketing, and creative talent agency, and over the last 30 years we’ve consistently championed our people and communities. As a proud B Corp™, we are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and sustainable change for our partners, candidates and employees.  </p> <p>We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law. For further information about our DE&I commitments, please visit: <a href="http://www.majorplayers.co.uk/diversity-equity-inclusion/" target="_blank">www.majorplayers.co.uk/diversity-equity-inclusion/</a>  </p>