Head of Marketing (12 month FTC)

<p>I am currently partnering with a high-growth, consumer-facing business operating at significant scale across the UK to find a senior marketing leader on a <strong>12-month fixed-term basis</strong>. With tens of thousands of customers across a large national estate, this business is at an exciting point in its growth, and their marketing function is central to their continued commercial success.</p> <p> </p> <p>They are looking for an experienced <strong>Head of Marketing</strong> to take full ownership of brand strategy, multi-channel campaigns, customer engagement and content, covering the breadth of the function during a period of maternity leave. This is emphatically not a step-up role. You will be expected to lead from day one across a team of 12, with the credibility and pace to make an immediate impact.</p> <p> </p> <p><strong>The Role</strong></p> <p> </p> <p>Reporting into the Director of Marketing and Communications, you will take responsibility for evolving the brand, driving acquisition and retention campaigns, and ensuring every touchpoint is consistently and distinctively on-brand across a large, multi-site estate. You will sit at the heart of a cross-functional marketing team, leading weekly trading meetings alongside the Head of Marketing (Digital) and acting as the senior voice of brand and campaigns across the business.</p> <p> </p> <p><strong>Core Responsibilities</strong></p> <p> </p> <ul> <li><strong>Brand Strategy and Evolution: </strong>Lead the development and stewardship of the brand proposition and creative direction including brand guidelines, tone of voice, UX, employer brand and campaign identity, ensuring consistent adoption across a large national estate and all stakeholder groups.</li> <li><strong>360 Campaign Leadership: </strong>Develop and execute multi-channel marketing campaigns across the full calendar, targeting both domestic and international audiences. Brief and align studio, social, paid media and digital teams, with a clear framework for continuous performance improvement.</li> <li><strong>Campaign Measurement and ROI:</strong>Own campaign reporting and dashboards, demonstrating impact on bookings and commercial performance, and embedding a culture of data-informed decision-making across the team.</li> <li><strong>Social Media and Content: </strong>Lead the content strategy across owned, earned and paid channels, including organic social, community management and content creator partnerships. Oversee international social strategies in partnership with third-party agencies.</li> <li><strong>Customer Engagement: </strong>Drive customer-facing campaigns across the full lifecycle, from acquisition and onboarding through to retention and loyalty, including flagship seasonal campaigns and targeted international engagement programmes.</li> <li><strong>Property Marketing: </strong>Work with Portfolio, Real Estate and operations teams to maintain brand standards across the physical estate, signage, wayfinding, photography, site naming and brand execution for new developments, acquisitions and refurbishments.</li> <li><strong>Stakeholder and Insight Leadership: </strong>Commission and leverage qualitative and quantitative research to steer strategy. Present at trading meetings, influence across Ops, Revenue Management and Digital, and act as the voice of the customer at a senior level.</li> <li><strong>Marketing Partnerships: </strong>Identify and manage brand and marketing partnerships that support targeted sales activity and build brand reach with key audiences.</li> </ul> <p> </p> <p><strong>The Ideal Profile</strong></p> <p> </p> <ul> <li><strong>360 Campaign Experience: </strong>A demonstrable track record of developing and executing multi-channel marketing campaigns with measurable ROI - from brief through creative, execution and reporting.</li> <li><strong>Multi-Site Business Background: </strong>Significant experience working in a multi-site, consumer-facing operational business and partnering effectively with local and central ops teams. Residential, hospitality, leisure or retail backgrounds are highly relevant.</li> <li><strong>Brand Ownership:</strong>The depth and confidence to own a brand - evolving creative direction, setting and enforcing guidelines, and ensuring consistent execution at scale.</li> <li><strong>Campaign Measurement: </strong>Strong commercial rigour around analytics and reporting, with the ability to translate data into clear insight and business cases for senior stakeholders.</li> <li><strong>Research and Insight: </strong>Experience briefing research agencies and applying qualitative and quantitative insight to shape strategy and demonstrate results.</li> <li><strong>Leadership and Influence: </strong>A hands-on leader with line management experience, comfortable operating at pace across a large, matrixed business and influencing without authority.</li> <li><strong>Qualifications: </strong>Degree in Marketing, and/or CIM/IDM qualified preferred.</li> </ul> <p> </p> <p><strong>Location &amp; Workplace Policy</strong></p> <ul> <li>Central London</li> <li>Hybrid working, 3 days per week on-site</li> </ul> <p> </p> <p><strong>Salary &amp; Benefits</strong></p> <ul> <li>Contract: 12 months fixed-term to start early August with structured handover</li> <li>£85,000 - £95,000 per annum plus bonus</li> <li>25 days holiday, pension, private medical, enhanced family leave, gym discounts, health and wellness benefits and more!</li> </ul> <p> </p> <p>If you would like a confidential chat about this role or your next career move, then please send your CV to <span style="text-decoration: underline;">jodie.clayton@majorplayers.co.uk</span> or connect via LinkedIn: <span style="text-decoration: underline;"><a href="https://www.linkedin.com/in/jodieclayton/"><strong>Jodie Clayton</strong></a></span></p> <p> </p> <p>Major Players are the UK's leading digital, marketing, and creative talent agency, and over the last 30 years we've consistently championed our people and communities. As a proud B Corp™, we are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and sustainable change for our partners, candidates and employees.</p> <p> </p> <p>We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law. For further information about our DE&amp;I commitments, please visit: <span style="text-decoration: underline;"><a href="http://www.majorplayers.co.uk/diversity-equity-inclusion/"><strong>www.majorplayers.co.uk/diversity-equity-inclusion/</strong></a></span></p> <p> </p><img src="https://counter.adcourier.com/am9kaWUuY2xheXRvbi4yNDE5NS4xMzgxM0BtYWpvcnBsYXllcnMuYXBsaXRyYWsuY29t.gif">