And how to hire one in Miami
The Head of Growth is the most in-demand marketing role at Miami's scaling D2C brands in 2026, and also the most frequently misdescribed role on a brief. If you're thinking about hiring one, here's what the role actually involves — and what to look for.
THE HEAD OF GROWTH: A DEFINITION
A Head of Growth at a D2C brand is responsible for building and owning the brand's customer acquisition engine. This means: developing the acquisition strategy across paid and organic channels, managing paid media performance (typically Meta and Google), owning CRO (conversion rate optimisation) across the funnel, and — at brands above 100 employees — building and managing a team of channel specialists.
The role is not a generalist marketing lead. It is not a brand marketer. It is a data-driven commercial function with direct accountability for revenue growth through acquisition.
HEAD OF GROWTH VS OTHER MARKETING ROLES: WHAT'S THE DIFFERENCE?
- Head of Growth vs Marketing Director: A Marketing Director typically has broader remit including brand, communications, and partnerships. A Head of Growth is specifically focused on acquisition and revenue — often more commercially accountable and more data-driven.
- Head of Growth vs Performance Marketing Manager: A Performance Marketing Manager executes within established channels. A Head of Growth builds the strategy, allocates budget across channels, and is accountable for the commercial outcome — not just the channel metrics.
- Head of Growth vs CMO: At a Series B+ brand, the CMO typically manages brand equity and full-funnel strategy. The Head of Growth focuses on the acquisition side. Many D2C brands at the 50–200 employee stage don't yet have a CMO — the Head of Growth is effectively filling that commercial function.
WHAT STRONG CANDIDATES LOOK LIKE IN MIAMI'S MARKET
The best Head of Growth candidates in Miami's D2C market in 2026 typically have: 4–7 years of experience in a D2C or high-growth consumer brand environment, demonstrated ownership of a significant paid media budget (typically $500K+ annually on Meta alone), experience hiring or managing at least one or two channel specialists, and a commercial mindset that ties channel decisions to revenue outcomes rather than vanity metrics.
Bilingual English/Spanish candidates with this profile command a 10–20% salary premium in Miami due to the demands of the multicultural D2C market.
WHAT MIAMI BRANDS ARE PAYING FOR THIS ROLE
A Head of Growth at a Miami D2C brand in 2026 earns $125,000–$160,000 in base salary, depending on brand size, funding stage, and the seniority of the remit. Equity is increasingly offered at VC-backed brands. Total compensation including bonus at well-funded brands can reach $180,000–$200,000.
FREQUENTLY ASKED QUESTIONS
What does a Head of Growth do at a D2C brand?
At a D2C brand, a Head of Growth is responsible for building and owning the customer acquisition strategy. This includes paid media management (typically Meta and Google), CRO across the funnel, organic growth channels, and — at larger brands — managing a team of channel specialists. The role is commercially accountable for revenue growth through acquisition.
How much does a Head of Growth earn in Miami in 2026?
A Head of Growth at a Miami D2C brand earns $125,000–$160,000 in base salary in 2026. Total compensation at VC-backed brands can reach $180,000–$200,000 including equity and bonus. Bilingual English/Spanish candidates typically earn at the higher end of this range.
How do I hire a Head of Growth in Miami for my D2C brand?
The best Head of Growth candidates in Miami are not actively job searching — they are employed and move for the right opportunity. Major Players is the specialist recruitment agency for growth marketing talent at Miami D2C brands. Contact jenny@majorplayers.co or submit a brief at majorplayers.co/us to start a search.
.png)
.png)
.png)
