Head of Social - Freelance/FTC

<p><br /><strong>Head of Social Media (Freelance / FTC)</strong> <br /><strong>Client:</strong> Leading Health and Wellness Brand<br /> <strong>Role:</strong> Head of Social Media<br /> <strong>Dates:</strong> ASAP<br /> <strong>Day Rate:</strong> £400-500per day (freelance) / Up to £100K (FTC)<br /> <strong>IR35 Status:</strong> Inside IR35 - umbrella company only (freelance)<br /> <strong>Location:</strong> London - hybrid, 2 days in office weekly </p> <p>Are you a senior social media leader who can operate across B2B and B2C, influence at CMO level and turn complex brand stories into content that actually performs? This is a genuinely exciting Head of Social opportunity - and it is open to freelance or FTC, potential view of going permenant. <br />We are working with a leading UK health and wellness brand to find a Head of Social Media to lead their global social strategy. You will build an integrated always-on content ecosystem, shape how the brand is discovered across social, search and emerging AI ecosystems, and lead a team of 5 reporting directly into the CMO. This is not a traditional social media management role - it is a senior leadership position for someone who is equally creative, commercial and data-led.</p> <p><br /><strong>Key Responsibilities</strong></p> <ul> <li>Define and lead a global social media strategy driving awareness, consideration and measurable business growth across B2B and B2C audiences</li> <li>Build an integrated always-on content system bringing together organic, paid, thought leadership and employee advocacy</li> <li>Shape how the brand is discovered across social, search and emerging AI and LLM ecosystems</li> <li>Lead major sponsorship and partnership activations with clear commercial and brand outcomes</li> <li>Build and lead a high-performing team of 5, fostering creativity, accountability and continuous improvement</li> <li>Own the social media operating model, governance and best practice across markets</li> </ul> <p><br /><strong>Skills and Experience</strong></p> <ul> <li>Proven leadership of a B2B and B2C social media function in a complex brand environment</li> <li>Track record of integrating paid, organic, thought leadership and employee advocacy into a single high-performing content system</li> <li>Deep expertise across LinkedIn, X, Meta, YouTube and emerging platforms</li> <li>Strong understanding of AI tools, social analytics and discoverability across social, search and LLM ecosystems</li> <li>Exceptional stakeholder management - credible influencing at CMO and senior leadership level</li> <li>Experience building and leading high-performing social teams</li> </ul> <p><br />Our freelance roles move quickly, so if you are interested in being considered for this opportunity, please submit your CV, relevant examples and availability as soon as possible. Please note - no task for freelance candidates but a case study will be required at final stage. 2 stage interview process.</p> <p><br />Major Players are the UK's leading marketing and creative talent agency, and over the last three decades we've consistently championed our people and communities. As a proud B Corp™, we are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and sustainable change for our partners, candidates and employees. <br />We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law. For further information about our DE&amp;I commitments, please visit: <a href="http://www.majorplayers.co.uk/diversity-equity-inclusion/">www.majorplayers.co.uk/diversity-equity-inclusion/</a></p><img src="https://counter.adcourier.com/ZWxsYS5hdWd1c3Rpbi43ODk2Ni4xMzgxM0BtYWpvcnBsYXllcnMuYXBsaXRyYWsuY29t.gif">