Head of Marketing (12 month FTC)

<p>I am currently partnering with a high-growth, consumer-facing business operating at significant scale across the UK to find a senior marketing leader on a <strong>12-month fixed-term basis</strong>. With tens of thousands of customers across a large national estate, this business is at an exciting point in its growth, and their marketing function is central to their continued commercial success. </p> <p>They are looking for an experienced <strong>Head of Marketing</strong> to take full ownership of brand strategy, multi-channel campaigns, customer engagement and content, covering the breadth of the function during a period of maternity leave. This is emphatically not a step-up role. You will be expected to lead from day one across a team of 12, with the credibility and pace to make an immediate impact. </p> <p> </p> <p><strong>The Mission </strong></p> <p>Reporting into the Director of Marketing and Communications, you will take responsibility for evolving the brand, driving acquisition and retention campaigns, and ensuring every touchpoint is consistently and distinctively on-brand across a large, multi-site estate. You will sit at the heart of a cross-functional marketing team, leading weekly trading meetings alongside the Head of Marketing (Digital) and acting as the senior voice of brand and campaigns across the business. <br>  </p> <p><strong>Core Responsibilities </strong></p> <ul> <li> <p>Brand Strategy and Evolution: Lead the development and stewardship of the brand proposition and creative direction including brand guidelines, tone of voice, UX, employer brand and campaign identity, ensuring consistent adoption across a large national estate and all stakeholder groups. </p> </ul> <ul> <li> <p>360 Campaign Leadership: Develop and execute multi-channel marketing campaigns across the full calendar, targeting both domestic and international audiences. Brief and align studio, social, paid media and digital teams, with a clear framework for continuous performance improvement. </p> </ul> <ul> <li> <p>Campaign Measurement and ROI: Own campaign reporting and dashboards, demonstrating impact on bookings and commercial performance, and embedding a culture of data-informed decision-making across the team. </p> </ul> <ul> <li> <p>Social Media and Content: Lead the content strategy across owned, earned and paid channels, including organic social, community management and content creator partnerships. Oversee international social strategies in partnership with third-party agencies. </p> </ul> <ul> <li> <p>Customer Engagement: Drive customer-facing campaigns across the full lifecycle, from acquisition and onboarding through to retention and loyalty, including flagship seasonal campaigns and targeted international engagement programmes. </p> </ul> <ul> <li> <p>Property Marketing: Work with Portfolio, Real Estate and operations teams to maintain brand standards across the physical estate, signage, wayfinding, photography, site naming and brand execution for new developments, acquisitions and refurbishments. </p> </ul> <ul> <li> <p>Stakeholder and Insight Leadership: Commission and leverage qualitative and quantitative research to steer strategy. Present at trading meetings, influence across Ops, Revenue Management and Digital, and act as the voice of the customer at a senior level. </p> </ul> <ul> <li> <p>Marketing Partnerships: Identify and manage brand and marketing partnerships that support targeted sales activity and build brand reach with key audiences. </p> </ul> <p> </p> <p><strong>The Ideal Profile </strong></p> <ul> <li> <p>360 Campaign Experience: A demonstrable track record of developing and executing multi-channel marketing campaigns with measurable ROI — from brief through creative, execution and reporting. </p> </ul> <ul> <li> <p>Multi-Site Business Background: Significant experience working in a multi-site, consumer-facing operational business and partnering effectively with local and central ops teams. Residential, hospitality, leisure or retail backgrounds are highly relevant. </p> </ul> <ul> <li> <p>Brand Ownership: The depth and confidence to own a brand — evolving creative direction, setting and enforcing guidelines, and ensuring consistent execution at scale. </p> </ul> <ul> <li> <p>Campaign Measurement: Strong commercial rigour around analytics and reporting, with the ability to translate data into clear insight and business cases for senior stakeholders. </p> </ul> <ul> <li> <p>Research and Insight: Experience briefing research agencies and applying qualitative and quantitative insight to shape strategy and demonstrate results. </p> </ul> <ul> <li> <p>Leadership and Influence: A hands-on leader with line management experience, comfortable operating at pace across a large, matrixed business and influencing without authority. </p> </ul> <ul> <li> <p>Qualifications: Degree in Marketing, and/or CIM/IDM qualified preferred. <br>  </p> </ul> <p><strong>Location & Workplace Policy </strong></p> <ul> <li> <p>London Bridge </p> </ul> <ul> <li> <p>Hybrid working, 3 days per week on-site </p> </ul> <p> </p> <p><strong>Salary & Benefits </strong></p> <ul> <li> <p>Contract: 12 months fixed-term to start early August with structured handover </p> </ul> <ul> <li> <p>£85,000 - £95,000 per annum plus annual bonus </p> </ul> <ul> <li> <p>25 days holiday, pension, private medical, enhanced family leave, gym discounts, health and wellness benefits and more! </p> </ul> <p> </p> <p> </p> <p>If you would like a confidential chat about this role or your next career move, then please send your CV to <a href="mailto:jodie.clayton@majorplayers.co.uk" target="_blank">jodie.clayton@majorplayers.co.uk</a> or connect via LinkedIn: <a href="https://www.linkedin.com/in/jodieclayton/" target="_blank">Jodie Clayton</a> </p> <p>Major Players are the UK’s leading digital, marketing, and creative talent agency, and over the last 30 years we’ve consistently championed our people and communities. As a proud B Corp™, we are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and sustainable change for our partners, candidates and employees.  </p> <p>We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law. For further information about our DE&I commitments, please visit: <a href="http://www.majorplayers.co.uk/diversity-equity-inclusion/" target="_blank">www.majorplayers.co.uk/diversity-equity-inclusion/</a>  </p> <p> </p>