Brand Strategist

<p><br /><strong>Senior Brand Strategist - Freelance</strong></p> <p><br /><strong>Rate:</strong> £700 - £900 per day (DOE)<br /> <strong>Contract: </strong>Ideally start October 2026, running in phases into 2027<br /> <strong>Location:</strong> Remote, with workshops &amp; key reviews in central London</p> <p><br /><strong>The studio</strong> <br />An award-winning, independent brand &amp; design studio working with some of the most respected names performance sport. Small, ambitious &amp; very proud of the work they make, they're known for bold creative concepts &amp; world-class design craft.</p> <p><br /><strong>The brief</strong> <br />The studio is taking on a major brand strategy &amp; identity programme for a heritage sporting brand with more than 100 years of history. <br />The job is to modernise the brand while protecting its heritage, craft &amp; engineering credentials, &amp; to carve out real distinction in a market that often looks &amp; sounds the same. </p> <p><strong>The role</strong> <br />You'll lead the strategic thinking, working closely with the Creative Director, a Copywriter &amp; a Senior Designer in a tight, conceptual team.</p> <ul> <li><strong>Discovery</strong> - leadership &amp; stakeholder interviews, category &amp; competitor mapping (including outside the sector), audience research &amp; a forensic audit of what the brand is really putting into the world</li> <li><strong>Definition</strong> - positioning, purpose, vision, values &amp; personality, brand architecture, messaging hierarchy &amp; tone of voice principles, delivered as the written strategy every creative decision is measured against</li> <li><strong>Creative</strong> - a lighter touch as the identity develops, keeping the work on strategy &amp; guarding against drift</li> </ul> <p><br /><strong>About you</strong></p> <ul> <li>A senior, conceptual brand strategist - someone who brings sharp thinking, not just extra capacity</li> <li>The authority to sit opposite a founder or CEO &amp; change their mind</li> <li>You do the actual research rather than repackaging received wisdom, &amp; can land a position in a sentence a designer can use</li> <li>Experience in performance, endurance, outdoor or premium consumer goods - luxury, automotive, motorsport or sportswear backgrounds are very relevant</li> <li>A real interest in sport &amp; performance. </li> <li>Comfortable running workshops &amp; presenting to leadership teams</li> </ul> <p><br /> </p> <p>Our freelance roles move quickly, so if you're interested in being considered for this opportunity, please submit your credentials and availability as soon as possible.<br /> <br /> Major Players are the UK's leading marketing and creative talent agency, and over the last three decades we've consistently championed our people and communities. As a proud B Corp™, we are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and sustainable change for our partners, candidates and employees.</p> <p>We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law. For further information about our DE&amp;I commitments, please visit: <a href="http://www.majorplayers.co.uk/diversity-equity-inclusion/">www.majorplayers.co.uk/diversity-equity-inclusion/</a></p><img src="https://counter.adcourier.com/Y2hhcmxvdHRlLmJlc2FudC44NjczMS4xMzgxM0BtYWpvcnBsYXllcnMuYXBsaXRyYWsuY29t.gif">