Growth Marketing Manager

<p>A fast-growing agency is looking for a Growth Marketing Manager to own full-funnel growth for a portfolio of digital product brands, think courses, paid communities, mentorships and back-end digital offers.</p> <p> </p> <p>This is a newly created, strategic hire. The business has scaled quickly and insight has been sitting with too few people at the top, this role exists to free that up, giving one person full ownership of growth across a pod of brands while working closely with founders and senior leadership.</p> <p> </p> <p>This is a hands-on, execution-heavy role. You'll take raw ideas, validate them with data and customer insight, and turn them into live, instrumented funnels that scale, briefing in creative, copy and paid media, and getting stuck into the detail yourself where it counts.</p> <p> </p> <p><strong>Key Responsibilities</strong></p> <ul> <li>Own full-funnel growth across a portfolio of digital product brands: onboarding, webinars, checkout, upsell/downsell journeys and back-end offers <li>Convert scoped concepts into live landing pages, ad assets and email campaigns at pace, <li>Plan, launch and optimise paid acquisition across Meta and Google to hit CPL/CPA/ROAS targets <li>Brief and iterate landing pages (Webflow), ensuring clean QA, tracking and conversion performance <li>Craft high-converting copy across landing pages, emails and ad creative <li>Design and run A/B and multivariate tests, documenting learnings and scaling winners <li>Own analytics and attribution, UTMs, event tracking, weekly funnel reporting <li>Propose new funnels, offers and pricing structures based on data, engineering products that improve CAC payback and LTV </ul> <p> </p> <p><strong>Skills & Experience Required</strong></p> <ul> <li>Strong background in growth, performance or digital marketing within <strong><em>online courses, paid communities, or the wider creator/digital-education economy (non-negotiable)</em></strong> <li>Comfortable working with highly engaged, entrepreneurial founders/creators who want close visibility on performance and numbers <li>Particularly strong in copywriting and CRO, with solid funnel creation and offer ideation experience <li>Practical experience with paid media, experimentation frameworks and analytics <li>A builder mentality, able to both direct a team and execute hands-on when needed <li>Highly organised, able to manage multiple brands and priorities at pace </ul> <p> </p> <p><strong>Why Apply?</strong></p> <ul> <li>Newly created, high-visibility role reporting into senior leadership <li>Full ownership of growth strategy and delivery across an exciting portfolio of digital-first brands <li>High performers will build and lead a specialist growth team as the business scales <li>Genuine autonomy to run sprints, test fast and see the impact of your work quickly <li>Join a fast-paced, metrics-driven culture that moves quickly and backs good ideas </ul> <p> </p> <p>If you would like a confidential chat about this role or your next career move, please get in contact with: coco.young@majorplayers.co.uk</p> <p> </p> <p>Major Players are the UK's leading digital, marketing, and creative talent agency, and over the last 30 years we've consistently championed our people and communities. As a proud B Corp™, we are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and sustainable change for our partners, candidates and employees. We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law.</p> <p> </p> <p>For further information about our DE&I commitments, please visit: <a href="http://www.majorplayers.co.uk/diversity-equity-inclusion/" target="_blank">www.majorplayers.co.uk/diversity-equity-inclusion/</a></p>