Creative Performance Lead

<p>A fast-growing, <strong>women’s health brand</strong> is looking for a <strong>Creative Performance Lead </strong>to take ownership of paid social creative and scale acquisition across key channels.</p> <p> </p> <p>The business has built an engaged audience across social, with strong backing and ambitious growth plans. With a lean, high-performing team, they’ve created a powerful organic presence, and are now looking to turn that into a scalable paid engine.</p> <p> </p> <p>This is a high-impact, hands-on role sitting at the intersection of creativity and performance. You’ll own paid social strategy end-to-end, building testing frameworks, developing high-performing creative, and driving measurable growth in a category that genuinely matters.</p> <p> </p> <p>If you enjoy blending data with creative thinking, and want to build something from the ground up in a fast-paced startup, this is a standout opportunity.</p> <p> </p> <p><strong>Key Responsibilities</strong></p> <ul> <li>Own and scale paid social creative strategy across Meta, TikTok and YouTube <li>Build and execute a structured creative testing roadmap (A/B testing, iteration, scaling) <li>Turn audience insight and performance data into high-converting hooks, angles and concepts <li>Analyse performance metrics (CTR, CVR, ROAS, watch time) to inform creative direction <li>Lead end-to-end creative development: concepting, scripting, briefing and iteration <li>Develop repeatable creative frameworks that can scale efficiently <li>Work closely with founders, design and growth teams to align creative with brand and performance goals <li>Identify new growth opportunities across audiences, formats and channels </ul> <p> </p> <p><strong>Skills & Experience Required</strong></p> <ul> <li>Strong experience in performance marketing or creative strategy specifically for D2C brands <li>Deep understanding of Meta and TikTok paid social ecosystems <li>Proven ability to build and scale creative testing frameworks <li>Ability to translate data and insights into high-performing creative concepts <li>Strong copywriting and scripting skills for direct-response content <li>Comfortable operating in a fast-paced, high-ownership environment </ul> <p> </p> <p><strong>Why Apply?</strong></p> <ul> <li>Join a high-growth, VC-backed startup at an early and pivotal stage <li>Take full ownership of paid social creative and performance strategy <li>Work directly with founders in a highly collaborative environment <li>Strong opportunity for progression as the team scales <li>Be part of building a category-defining brand with real purpose and impact </ul> <p> </p> <p>If you would like a confidential chat about this role or your next career move, please get in contact with: coco.young@majorplayers.co.uk</p> <p> </p> <p>Major Players are the UK's leading digital, marketing, and creative talent agency, and over the last 30 years we've consistently championed our people and communities. As a proud B Corp™, we are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and sustainable change for our partners, candidates and employees. We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law.</p> <p> </p> <p>For further information about our DE&I commitments, please visit: www.majorplayers.co.uk/diversity-equity-inclusion/</p>