Campaign Manager

<p>Our client is one of the UK's fastest-growing hospitality brands, a multi-award-winning business with serious commercial momentum and an ambitious growth agenda across the UK & Ireland.<br> <br> They've built a loyal following, a strong delivery presence, and a reputation for cultural relevance that sets them apart in a crowded category. With multiple industry accolades to their name and rapid site expansion underway, this is a brand on a genuine upward trajectory, and we’re excited to be hiring for a Campaign Manager to join their Marketing team! </p> <p> </p> <p><strong>The Role </strong></p> <p>This is a pivotal hire at a defining moment for the brand. You'll take full ownership of product campaigns, from briefing the comms agency through to measuring effectiveness. Working cross-functionally with Innovation, CRM/Loyalty, Brand, and Ops, you'll ensure every campaign lands flawlessly across channels and restaurants. </p> <p>If you're energised by fast growth, complex challenges, and the opportunity to create work that drives both fame and footfall, this is your chance to make a real mark. </p> <p> </p> <p><strong>Key Responsibilities </strong></p> <p><strong>Campaign Strategy & Execution </strong></p> <ul> <li> <p>Deliver bold, high-impact campaigns that drive awareness, traffic, and sales </p> </ul> <ul> <li> <p>Lead end-to-end execution across LTOs, NPD, occasions, student moments, and tactical activations </p> </ul> <ul> <li> <p>Own campaign messaging for menu launches and commercial activations </p> </ul> <ul> <li> <p>Brief and manage creative/content teams to deliver best-in-class assets </p> </ul> <ul> <li> <p>Ensure consistent execution across all channels: social, CRM, delivery, and POS </p> </ul> <ul> <li> <p>Partner with Digital & CRM teams to deliver seamless omni-channel campaigns </p> </ul> <p><strong>Student & Youth Audience Growth </strong></p> <ul> <li> <p>Build and activate campaigns that genuinely resonate with student and youth audiences </p> </ul> <ul> <li> <p>Drive frequency and loyalty through targeted, culturally relevant activations </p> </ul> <ul> <li> <p>Leverage the right channels and partners to keep the brand front of mind </p> </ul> <p><strong>Commercial Partnerships </strong></p> <ul> <li> <p>Own and grow third-party commercial partnerships to unlock new audiences and revenue </p> </ul> <ul> <li> <p>Maximise key partnerships (e.g. student and blue light discount platforms) across in-store and delivery </p> </ul> <ul> <li> <p>Identify, evaluate, and onboard new commercial opportunities </p> </ul> <ul> <li> <p>Act as the central point of contact for all partnership activity and internal alignment </p> </ul> <p><strong>Performance & Optimisation </strong></p> <ul> <li> <p>Track and report campaign performance (weekly/monthly) with clear commercial insights </p> </ul> <ul> <li> <p>Lead post-campaign reviews and embed learnings into future plans </p> </ul> <ul> <li> <p>Continuously optimise the campaign calendar based on performance and trading </p> </ul> <p><strong>Cross-Functional Leadership & Planning </strong></p> <ul> <li> <p>Lead cross-functional working groups for campaigns </p> </ul> <ul> <li> <p>Own and manage the marketing calendar across campaigns and key trading moments </p> </ul> <ul> <li> <p>Collaborate with global markets to share insights and best practices<br>  </p> </ul> <p><strong>Competitor & Market Insight </strong></p> <ul> <li> <p>Monitor competitor activity across QSR and relevant categories </p> </ul> <ul> <li> <p>Deliver monthly competitor updates and quarterly deep dives </p> </ul> <ul> <li> <p>Translate insights into actionable growth opportunities </p> </ul> <p> </p> <p><br> <strong>What We're Looking For </strong></p> <ul> <li> <p>A campaign manager who thrives on ownership and moves fast without losing commercial rigour </p> </ul> <ul> <li> <p>Equally comfortable shaping strategy and getting into the detail of execution </p> </ul> <ul> <li> <p>A genuine feel for youth and student culture, you know how to build campaigns that resonate, not just reach </p> </ul> <ul> <li> <p>Confident owning commercial partnerships end-to-end </p> </ul> <ul> <li> <p>Driven by data, you measure impact and embed learnings, not just deliver activity </p> </ul> <ul> <li> <p>Excited by a fast-scaling brand where you can shape direction, not maintain the status quo </p> </ul> <p> </p> <p><strong>Location & Workplace Policy </strong></p> <ul> <li> <p>Central London </p> </ul> <ul> <li> <p>4 days office (1 day WFH) </p> </ul> <p> </p> <p><strong>Salary & Benefits </strong></p> <ul> <li> <p>£50,000 - £55,000 plus annual bonus and options </p> </ul> <ul> <li> <p>25 days plus bank holidays and your birthday off, pension, private healthcare, enhanced parental leave, clear career and learning opportunities, staff discounts and perks! </p> </ul> <p> </p> <p> </p> <p>If you would like a confidential chat about this role or your next career move, then please send your CV to <a href="mailto:jodie.clayton@majorplayers.co.uk" target="_blank">jodie.clayton@majorplayers.co.uk</a> or connect via LinkedIn: <a href="https://www.linkedin.com/in/jodieclayton/" target="_blank">Jodie Clayton</a> </p> <p>Major Players are the UK’s leading digital, marketing, and creative talent agency, and over the last 30 years we’ve consistently championed our people and communities. As a proud B Corp™, we are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and sustainable change for our partners, candidates and employees.  </p> <p>We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law. For further information about our DE&I commitments, please visit: <a href="http://www.majorplayers.co.uk/diversity-equity-inclusion/" target="_blank">www.majorplayers.co.uk/diversity-equity-inclusion/</a>  </p>