Accelerating D2C growth with the right digital leadership

We helped strengthen POLLY’s digital channels with a strong digital marketing & e-commerce lead placement. This senior hire now leads every customer touchpoint - from first website visit through to retention strategies for repeat purchases - ensuring consistency across the entire journey.

As a fast-growing non-alcoholic spirits brand based in Cologne, backed by high-profile investors, POLLY wanted to sustain momentum with a hybrid leader capable of leveraging their bold branding and award-winning flavours with a strategic e-commerce vision.

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The approach

We worked with the COO to run a targeted search that balanced senior expertise with start-up agility.

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• Shaped a compelling role profile aligned to immediate digital needs and long-term growth ambitions
• Mapped talent across consumer brands, D2C businesses and start-ups in Germany and the UK
• Activated networks to reach candidates motivated to join a fast-scaling challenger brand
• Prioritised an entrepreneurial mindset needed to thrive in a high-growth start-up
• Managed the process end-to-end, from first contact through to onboarding

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The impact

By securing the right digital leader within weeks, the executive team gained confidence in their digital growth engine and the freedom to focus on wider business expansion plans. POLLY is now properly positioned to strengthen its e-commerce performance and scale as a category leader in the non-alcoholic spirits space.

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