Powering one of the world's most iconic brands, one freelance hire at a time

LEGO is one of the most recognised consumer brands in theworld. When the company built OLA — its in-house creative agency — they neededa go-to freelance partner who could supply talent across every discipline, atevery level, fast enough to keep pace with a global content and campaigncalendar.

The challenge wasn't finding people. It was finding the rightpeople, consistently, across creative, production, project management, social,content, influencer, and digital — and doing so in a way that felt like anextension of the team rather than a transactional supplier relationship.

The approach

We embedded ourselves in OLA's resourcing model, workingdirectly with heads of departments, managers, and resource managers acrossevery function.
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• Built and maintained active freelance talent poolsacross creative, production, project management, social, content, influencer,and digital
• Delivered talent from entry level through to director,adapting to briefs at every seniority
• Submitted 649+ CVs across 258 vacancies, resulting in201 hires placed
• Provided proactive resourcing ahead of major campaignlaunches, including the World Cup, Formula 1, and Pokémon activations
• Operated as a direct extension of OLA's internal team,partnering with department heads and resource managers rather than respondingreactively

The impact

With a reliable freelance partner embedded in their model, OLAcould scale its creative output in line with LEGO's global launch calendar —without the delays that come from reactive hiring. Each major campaign arrivedwith the right talent already briefed and ready. The World Cup, Formula 1, andPokémon activations all drew on freelance specialists sourced and managedthrough our partnership. What started as a resourcing solution became a corepart of how OLA plans, builds, and delivers.

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