Keeping the rails running

Supporting Net-A-Porter

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When Net-A-Porter froze permanent headcount, its marketing function couldn’t afford to stand still. Operating at the forefront of luxury e-commerce - where content, campaigns, and creative output are in constant demand - a gap in resourcing wasn’t an option.
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They needed a partner who could move fast, understand the brand, and deliver specialist freelance talent without compromising on quality or disrupting the team’s output.

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The approach

• We stepped in as Net-A-Porter’s freelance talent partner, building a responsive pipeline of specialist marketing and creative talent across digital, social, content, creative and design.
• Managed an active brief pipeline across 2024 and 2025, responding quickly to changing needsas the business evolved
• Delivered 41 bookings from 59 briefs, maintaining a 70% fill rate in a competitive freelance market
• Kept the right people in seat - 21 rebooks demonstrate the quality of the talent placed and the strength of the ongoing relationship
• Sourced talent with the cultural fit and craft level that Net A Porter’s premium positioningdemands
• Maintained an average booking length of 142 days, giving the team the stability of longer-term resource without the commitment of permanent headcount

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The impact

Over two years, Net-A-Porter maintained full creative and marketing output despite a freeze on permanent hiring. The depth of the rebook rate (more than half of all bookings were extended) reflects both the delivery speed and a genuine fit between the talent placed and the brand. For a business where creative consistency is central to the customer experience, having a recruitment partner who understands that brief - and can execute it at pace - made the difference.